Heartland RV is a popular brand of recreational vehicles that has been around since 2003. It is known for its high-quality RVs that cater to the needs of different types of travelers. However, many people wonder who owns Heartland RV and whether it is part of a larger corporation.
Heartland RV was founded by a group of RV industry veterans led by Brian Brady, a former President and CEO of Damon Corp. The company started production in March 2004 with a 5th wheel under the Landmark brand name, which was introduced in December 2004 at the Louisville Show.
Since then, Heartland RV has expanded its product line to include a variety of travel trailers, fifth wheels, and toy haulers.
In 2010, Heartland RV was acquired by Thor Industries, a leading manufacturer of recreational vehicles in North America. Thor Industries owns several other RV brands, including Airstream, Jayco, and Keystone RV.
Despite being part of a larger corporation, Heartland RV has maintained its identity and continues to produce high-quality RVs that are popular among travelers.
History of Heartland RV
Heartland RV was founded in December 2003 by a group of RV industry veterans led by Brian Brady, formerly President and CEO of Damon Corp.
The company started production in March 2004 with a 5th wheel under the Landmark brand name which was introduced in December 2004 at the Louisville Show.
In its early years, Heartland RV was headquartered in Elkhart, Indiana, which is known as the RV Capital of the World. This location provided Heartland with easy access to a skilled workforce and a network of suppliers and vendors that specialize in the RV industry.
Under the leadership of Brian Brady, Heartland RV quickly established itself as a leading manufacturer of high-quality RVs. The company’s focus on innovation, craftsmanship, and customer service helped it gain a loyal following among RV enthusiasts.
In 2010, Heartland RV was purchased by Thor Industries, the world’s largest manufacturer of RVs. The acquisition allowed Heartland to expand its operations and reach a broader audience of customers.
Today, Heartland RV is part of the Thor Industries family of companies, which includes many of the most recognized brands in the RV industry.
Over the years, Heartland RV has made several acquisitions of its own, including the purchase of Cruiser RV in 2015 and the acquisition of the towable assets of Monaco Coach Corporation in 2016.
These acquisitions have helped Heartland to expand its product offerings and strengthen its position in the RV market.
Despite its growth and success, Heartland RV remains committed to its founding principles of quality, innovation, and customer service. The company continues to produce some of the most sought-after RVs on the market, and its products are known for their durability, comfort, and style.
Who Owns Heartland RV
Heartland RV is a manufacturer of recreational vehicles (RVs) that was founded in 2003 by a group of veteran RVers.
The company started production in March 2004 with a 5th wheel under the Landmark brand name, which was introduced in December 2004 at the Louisville Show. Heartland RV has been known for its innovative designs, high-quality products, and exceptional customer service.
Heartland RV is currently owned by Thor Industries, Inc., which is an American manufacturer of RVs. Thor Industries, Inc. is a publicly traded company listed on the New York Stock Exchange (NYSE: THO) and is headquartered in Elkhart, Indiana.
Thor Industries, Inc. was founded in 1980 by Wade F. B. Thompson and Peter B. Orthwein.
Thor Industries, Inc. is the world’s largest manufacturer of RVs, owning many brands in the industry. As per Getaway Couple, some of the brands owned by Thor Industries, Inc. include the following:
- Airstream
- Dutchmen
- Jayco
- DRV
- Cruiser RV
- Hymer
- Crossroads RV
- Tiffin
- Keystone
- Damon
- Thor Motor Coach
- Four Winds International
- Postle Aluminum
- Champion Bus
- Allied Specialty Vehicles
- Keystone RV
- Bison Coach
- Damon Corp
- Forest River
- Damon Motor Coach
- Redwood RV
- Grand Design RV
- Coachmen RV
- Prime Time Manufacturing
- Eldorado Motor Corp
- National Coach
- Komfort
- Thor California
- Breckenridge, and
- Goshen Coach.
Heartland RV has been a subsidiary of Thor Industries, Inc. since 2010. Thor Industries, Inc. acquired Heartland RV for $228 million in cash and stock. The acquisition of Heartland RV has helped to expand Thor Industries, Inc.’s product offerings and increase its market share in the RV industry.
In conclusion, Heartland RV is currently owned by Thor Industries, Inc., which is the world’s largest manufacturer of RVs. Thor Industries, Inc. owns many brands in the industry, including the ones listed above.
Product Range and Features
Heartland RVs produce a wide range of travel trailers, fifth wheels, toy haulers, and motorhomes. They are known for their quality construction, innovation, and reliable products.
Heartland RVs are a leading manufacturer in the RV industry, and they offer a variety of features that are designed to make your RV experience more comfortable and enjoyable.
Their travel trailers are lightweight and easy to tow, making them perfect for families who want to hit the road and explore new destinations.
The North Trail and Trail Runner are two popular travel trailer models that offer plenty of space and amenities, including a queen-sized bed, bunk beds, and a fully equipped kitchen.
As per Heartland RV’s website, they also produce fifth wheels that are designed for long-term living. The Bighorn and Landmark are two of their most popular models, and they offer plenty of space and luxury features, including a universal docking center, quality construction, and a spacious garage.
If you’re looking for a toy hauler, Heartland RVs has you covered. The Cyclone and Sundance are two popular models that offer plenty of space for your toys and all the amenities you need to feel at home on the road.
The Cyclone toy hauler is one of the most popular models, and it features a spacious garage, a large living area, and a kitchen that is fully equipped with all the appliances you need to cook your favorite meals.
Heartland RVs also produce motorhomes, including the Terry and Mallard models. These motorhomes are designed to provide all the comforts of home, including a fully equipped kitchen, a comfortable living area, and a spacious bedroom.
Overall, Heartland RVs is a reliable RV brand that offers a wide range of products to suit every need and budget. Whether you’re looking for a lightweight travel trailer or a luxury fifth wheel, Heartland RVs has something for everyone.
Manufacturing and Quality Assurance
Heartland RVs is known for producing high-quality RVs that are durable and reliable. The company has several production facilities located in Elkhart, Indiana, and Howe, Indiana.
Each facility has quality control measures in place that are implemented during each manufacturing stage to ensure that the units coming off the line meet the company’s high standards.
The materials used in the construction of Heartland RVs are of the highest quality. The company uses only the best materials to ensure that their RVs are built to last.
The customer service team is also knowledgeable and helpful, providing customers with the support they need to ensure their RVs are well-maintained and functioning properly.
Heartland RVs are known for their excellent workmanship. The company takes great pride in their craftsmanship, and it shows in the finished product. Each RV is built with attention to detail, ensuring that every component is installed correctly and functions as it should.
Heartland RVs come with a structural warranty that covers the RV’s frame and structure. This warranty ensures that the RV is free from defects in material and workmanship for a specified period.
In addition to the structural warranty, Heartland RVs also come with a variety of other warranties that cover different components of the RV.
Overall, Heartland RVs are a top choice for those looking for a reliable and high-quality RV. The company’s commitment to manufacturing and quality assurance ensures that every RV that rolls off the production line is built to last.
Market Presence and Reputation
Heartland RV has a strong market presence in the RV industry, producing a wide range of travel trailers, fifth wheels, and toy haulers. The company is known for its innovative designs and high-quality construction.
Heartland RV is headquartered in Elkhart, Indiana, which is known as the RV capital of the world. The company has additional manufacturing facilities in Idaho, Oregon, and Ohio. Its products are sold through a network of dealerships across the United States and Canada.
Heartland RV has gained a reputation as a luxury RV brand, with its Landmark and Bighorn models being particularly popular among RV enthusiasts. In addition to luxury models, the company also produces more affordable travel trailers and fifth wheels, such as its Sundance and Trail Runner lines.
Heartland RV is a subsidiary of Thor Industries, a publicly traded company on the New York Stock Exchange. Thor Industries is one of the largest RV manufacturers in the world, with a portfolio of brands that includes Airstream, Jayco, and Keystone RV.
According to Forbes, Thor Industries had a revenue of $8.5 billion in 2020, with an operating income of $430 million. The company has a market capitalization of $5.59 billion as of August 2023.
From what I’ve gathered in my research, Heartland RV is a real player in the market, earning some good vibes from RV enthusiasts like me. The fact that it’s under Thor Industries’ wing also adds a layer of financial stability and resources for even more growth and cool innovations.
In Summary
Heartland RV is a privately held company that was founded in 2003 by Jeff Kime. The company is headquartered in Elkhart, Indiana, and produces a variety of recreational vehicles, including fifth wheels, travel trailers, and toy haulers.
Heartland RV is a subsidiary of Thor Industries, which is one of the largest RV manufacturers in the world. Thor Industries owns several other RV brands, including Airstream, Jayco, and Livin Lite RV.
Heartland RV has several subsidiaries of its own, including Dutchmen Manufacturing Inc., Cyclone Toy Hauler Inc., Landmark RV Solutions LLC, Northwood Manufacturing Ltd., Outdoor Adventures Inc., and Prime Time Manufacturing.
Overall, Heartland RV is a well-established RV manufacturer with a strong presence in the industry. Its ownership by Thor Industries and its own subsidiaries further solidify its position in the market.
We created RVcrown.com in 2020 as a way to geek about everything we’ve learned and are still learning about RVs. You’ll find in-depth articles covering reviews, specs, and features of the top RVs in the market. Contact me. Disclaimer: The information and advice provided in this blog are for educational and informational purposes only. The author does not guarantee any particular result or outcome from following the advice provided. See more about us.
