Who Owns Winnebago? A Quick Guide to the Company’s Ownership

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  • Post last modified:July 14, 2023
  • Post category:Winnebago

Winnebago Industries is a well-known American brand that specializes in manufacturing outdoor lifestyle products such as recreational vehicles.

However, many people may not know who owns Winnebago. The ownership of a company, particularly a public company like Winnebago, can change on a day-to-day basis.

According to recent reports, Winnebago Industries is owned by a variety of investment firms and asset management companies.

The Vanguard Group, Inc. owns 6.45%, Dimensional Fund Advisors LLP owns 4.94%, Cooke and Biler owns 4.65%, Fisher Asset Management LLC owns 4.17%, and JP Morgan owns 4%. These ownership percentages can fluctuate over time as shares are bought and sold.

In addition, Winnebago Industries has also acquired other companies in the RV industry. In 2019, Winnebago announced that it would acquire Newmar, a premium RV manufacturer. This acquisition expands Winnebago’s portfolio and allows them to offer a wider range of products to their customers.

Ownership of Winnebago

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Winnebago Industries is a publicly traded company listed on the New York Stock Exchange under the ticker symbol WGO. As of 2023, the company’s current CEO is Michael Happe, who joined the company in 2016.

Winnebago Industries is a parent company that owns several brands, including Winnebago, Grand Design RV, Chris-Craft, Newmar, and others. The company’s executive office is located in Forest City, Iowa.

The ownership of Winnebago Industries is spread among several shareholders, both institutional and individual. As of 2023, the largest shareholder is Vanguard Group, Inc., which owns approximately 12.5% of the company’s outstanding shares.

Other major shareholders include BlackRock, Inc., State Street Corporation, and Dimensional Fund Advisors LP.

In recent years, Winnebago Industries has expanded its portfolio through acquisitions. In 2019, the company acquired Newmar, a premium RV manufacturer, in a deal worth $344 million.

The acquisition was seen as a strategic move to expand Winnebago’s presence in the luxury motorhome market.

Overall, Winnebago Industries is a publicly traded company with a diverse portfolio of brands and a group of shareholders that includes both institutional and individual investors. The company’s recent acquisition of Newmar is part of its strategy to expand its presence in the RV industry.

Winnebago’s History and Legacy

Winnebago Industries is a leading North American manufacturer of outdoor lifestyle products. The company was founded in 1958 by John K. Hanson in Forest City, Iowa.

Over the years, Winnebago has become a household name in the RV industry, known for their high-quality and innovative products.

The roots of Winnebago’s legacy of success can be traced back to the company’s early days. In 1966, Winnebago introduced its first motorhome model, the F17, based on a Ford chassis.

By introducing automotive assembly line-based production, Winnebago motorhomes were able to reach the marketplace at roughly half the price of competitive products. This move revolutionized the RV industry and helped to make RVing more accessible to the general public.

Today, Winnebago Industries has grown to become a multi-brand enterprise with a diverse portfolio of products. The company’s brands include Winnebago, Grand Design, Chris-Craft, Newmar, and Barletta.

Each brand is designed to meet the unique needs of different customers, from entry-level RVers to luxury buyers.

Winnebago Industries has always been committed to innovation and quality. The company’s products are known for their durability, comfort, and style. Winnebago’s commitment to quality has earned the company numerous awards and accolades over the years.

Although Winnebago Industries is headquartered in Eden Prairie, Minnesota, the company’s heart and soul remains in Forest City, Iowa.

The company’s manufacturing facilities are still located in Forest City, and the community has played an important role in the company’s success over the years.

Winnebago Industries is a proud member of the Forest City community, and the company is committed to giving back to the community that has supported it for over 60 years.

Winnebago’s Brands and Products

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Winnebago Industries, Inc. is a leading manufacturer of outdoor lifestyle products in North America. They produce a variety of products under different brands, which are primarily used in leisure travel and outdoor recreation activities.

As per Winnebago Ind (.com), here are some of the brands and products that Winnebago offers:


Winnebago is the company’s namesake brand, and it offers a wide range of motorhomes, travel trailers, and fifth wheels. They have a variety of models to choose from, including Class A, Class B, and Class C motorhomes.

One of their popular models is the Minnie Winnie, a Class C motorhome that offers comfort and convenience on the road.

Be sure to check out my article where I delve into the impressive specs of the Winnebago Rialta. Get all the details and insights by clicking here.


The Winnebago Travato is a Class B motorhome that offers a compact and agile design. It is built on the Ram ProMaster chassis and has a fuel-efficient engine. The Travato is perfect for those who want to explore the outdoors without sacrificing comfort.


The Winnebago Revel is a Class B motorhome that is designed for off-road adventures. It is built on the Mercedes-Benz Sprinter chassis and has four-wheel drive capabilities. The Revel is perfect for those who want to explore remote locations and enjoy outdoor activities.

Grand Design

Grand Design is a brand that offers a variety of travel trailers and fifth wheels. They have a range of models to choose from, including lightweight and luxury models. Their travel trailers and fifth wheels are designed with comfort and convenience in mind, making them perfect for long trips.


Newmar is a brand that offers luxury motorhomes. They have a range of models to choose from, including Class A motorhomes. Newmar’s motorhomes are designed with high-end features and amenities, making them perfect for those who want to travel in style.


Chris-Craft is a brand that offers premium boats. They have a range of models to choose from, including powerboats and pontoon boats. Chris-Craft’s boats are designed with luxury and performance in mind, making them perfect for those who want to enjoy the water in style.


Barletta is a brand that offers high-quality pontoon boats. They are designed with comfort and convenience in mind, making them perfect for family outings and water activities.

Barletta’s pontoon boats are built with innovative features, such as an ultra-wide beam and a spacious deck, to provide a comfortable and enjoyable experience on the water.

Overall, Winnebago Industries offers a wide range of brands and products that cater to different needs and preferences. Whether you want to travel on the road or enjoy the water, Winnebago has something for you.

Winnebago’s Quality and Innovation

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Winnebago Industries is a company that is well-known for its quality and innovative products. The company is committed to pushing the frontiers every day to develop innovative and differentiated solutions.

Internally, they consistently reinvent their processes to continuously improve and exceed expectations.

Winnebago’s commitment to quality is evident in the manufacturing of furniture and other components designed specifically for its travel trailers.

The company’s focus on quality is also reflected in its use of thermo-panel construction, which provides superior insulation and durability. This construction method ensures that Winnebago products are built to last and can withstand the rigors of travel and outdoor recreation activities.

In addition to its commitment to quality, Winnebago is also focused on innovation. The company has a long history of developing new and innovative products, such as the first-ever motorhome with a built-in slide-out room.

This innovation has continued with the development of new technologies, such as the SmartSpace design philosophy, which maximizes living space in a compact footprint.

Winnebago is also dedicated to continuous improvement. The company’s quality-focused approach means that they are always looking for ways to improve their products and processes.

This dedication to continuous improvement has led to the development of new technologies, such as the OneControl system, which allows owners to control their RV’s systems from a smartphone or tablet.

As someone who’s been dipping toes in the RV industry for years, let me tell you that Winnebago is the real deal. They’re all about quality, innovation, and making things better all the time. Seriously, they’ve become a leader in the outdoor lifestyle products industry because they never settle for less.

You can trust Winnebago to deliver top-notch products and customer service. They’ve built a rock-solid reputation for being awesome in the RV industry. When it comes to hitting the road and enjoying the great outdoors, Winnebago is the name you can count on.

Winnebago’s Expansion and Future Plans

Winnebago Industries, a leading outdoor lifestyle product manufacturer, has been expanding its manufacturing footprint in recent years.

In 2013, the company announced plans to expand to nearby Lake Mills, Iowa, to increase production capacity and meet growing demand for its recreational vehicles (RVs).

In 2019, Winnebago Industries acquired Newmar Corporation, a premium RV manufacturer, to expand its product offerings and reach new customer segments. The acquisition also allowed Winnebago to enter the luxury RV market and leverage Newmar’s expertise in this space.

Winnebago Industries has continued to expand its product portfolio through strategic acquisitions. In 2016, the company acquired Grand Design RV, a leading manufacturer of travel trailers and fifth wheels.

This acquisition allowed Winnebago to enter the towable RV market and diversify its product offerings.

In addition to expanding its product portfolio, Winnebago Industries has also been expanding its global footprint.

The company has operations in Oregon, Indiana, and Florida in the United States, as well as in Australia. This global presence allows Winnebago to reach customers around the world and tap into new markets.

Looking to the future, Winnebago Industries remains committed to outdoor recreation and leisure travel. The company’s mission is to help people explore the outdoor lifestyle and create unforgettable memories with family and friends.

With its expanding product portfolio, global footprint, and commitment to outdoor recreation, Winnebago Industries is well-positioned for continued growth in the years ahead.

Final Thoughts

Winnebago Industries has a rich history that spans over 60 years. The company has gone through many changes, including ownership changes, but it has remained a leader in the RV industry.

Today, Winnebago is owned by a publicly-traded company called Winnebago Industries, Inc., which is headquartered in Eden Prairie, Minnesota.

One of the most interesting things about Winnebago is that it has a loyal following of customers who are passionate about the brand.

Many of these customers are part of the RV community and enjoy traveling and camping in their Winnebago vehicles. The company has also expanded into the marine industry, producing boats under the Chris-Craft brand.

While Winnebago is a respected brand in the RV and marine industries, it is important to note that it is not the only player in the game.

There are several other major players in the industry, including Thor Industries, Forest River, and REV Group. Each of these companies owns several popular RV and boat brands, and they all compete for market share.

In the end, it is up to the consumer to decide which brand is the best fit for their needs. Whether you are looking for a motorhome, travel trailer, or boat, there are many options to choose from.

However, if you are looking for a brand with a rich history, loyal following, and a commitment to quality, Winnebago is certainly a brand worth considering.